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Motorcycling Australia have announced Chris Vermeulen as its official ambassador.
The former MotoGP and now World Superbike rider’s role will involve promoting MA programs and projects and working with up and coming Australian two-wheel talent in the Junior Development Program.
Vermeulen said he was delighted be given the role and especially looks forward to sharing his expertise with the next generation of Aussie riders.
"Junior development and participation is definitely an area I am very passionate about," Vermeulen said.
"It’s not just helping to see certain kids through from Junior Racing to World Champions, but also giving everyone a chance to enjoy the sport.
"From my point of view and with my career in Road Racing, it’s great to be involved with Motorcycling Australia helping to promote and develop the sport."
"Motorcycle sport is not just about racing, it’s a lifestyle. Some people enjoy racing, some spectating and other’s love to get involved as officials and volunteers.
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"It’s important that we make these roles as enjoyable as possible to not only keep people involved, but to attract more to become a part of the sport I love."
MA CEO David White was pleased to bring Vermeulen on board.
"On behalf of Motorcycling Australia I would like to whole-heartedly welcome Chris to the MA family," White said.
"His achievements on the bike are without question and his conduct and professionalism off it is renowned around the world.
"Not only are we excited to be working with a true star of Australian sport, but we are excited to bring someone to MA who is passionate about the sport and has a desire to play a major role in its development and promotion."
As well as promotion, Vermeulen will write a series of blogs for the MA website throughout 2011 as he competes in the World Superbike series.
Vermeulen will also attend various functions where fans will have opportunities to meet the Kawasaki star.
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